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June 25, 2025

Optum Introduces AI Marketplace to Advance Health Tech Innovation

 

New platform connects health care organizations with AI solutions to reduce cost and eliminate friction

(June 25, 2025) – Optum is accelerating the adoption of artificial intelligence (AI) for health care technology companies, providers and payers with the launch of the Optum AI Marketplace. The new marketplace is the only health care-specific AI digital platform of its kind, built by health care developers to simplify AI integration across clinical and administrative systems.

Many emerging health care organizations want to modernize their systems but don’t have the time, resources, or infrastructure to build AI solutions on their own. The new marketplace addresses these gaps by offering a centralized, health care-specific ecosystem of curated solutions and APIs that are ready to implement, helping organizations streamline operations, reduce integration costs, and scale AI adoption.

Optum brings decades of health care expertise and advanced data infrastructure to the AI Marketplace. This foundation ensures the platform is built for real-world health care needs and supports faster, more effective AI and API implementation. With more than 1.4 billion API transactions each year, the marketplace powers real-time insights and seamless integrations across the health care landscape.

"At Optum, we’re committed to responsibly harnessing the power of AI to transform health care," said Serrah Linares, senior vice president of growth and innovation at Optum Insight. "The launch of the Optum AI Marketplace represents a significant step forward in making advanced AI technology solutions more accessible for health care organizations. It leverages our extensive expertise to ensure that all solutions meet the highest standards of quality and reliability.”

The new marketplace features AI-powered products from Optum and industry leaders such as ServiceNow®, Microsoft, and Google. By collaborating on one trusted platform, the marketplace enhances user experiences and speeds up AI adoption.

“Our collaboration with Optum is transforming how health care organizations harness data and digital workflows,” said Holly Briedis, senior vice president of global industries at ServiceNow. “With ServiceNow’s platform now available on the Optum AI Marketplace, health systems can easily access and deploy our solutions alongside Optum’s advanced analytics to enable smarter, faster decisions that improve outcomes, reduce costs, and elevate the patient and provider experience.”

AI solutions addressing health care inefficiencies

The health care industry continues to face challenges with inefficient data management and administrative burden, leading to nearly $1 trillion of U.S. health care expenditures. These inefficiencies result in fragmented care and medical errors prompting many health care organizations to implement generative AI capabilities. By expanding access to AI solutions, health care organizations can reduce implementation costs and fuel faster innovation across the industry.

Key features of the Optum AI Marketplace:

  • AI solutions for health care: Users will be able to find a wide range of applications including eligibility, claims, engagement, care management, data access, and analytics.
  • Support and resources: By leveraging standardized APIs and development tools, developers can build more efficiently and accelerate speed to market, while also benefiting from quick sandbox access to test solutions before full implementation.
  • Secure and compliant: Optum is committed to data safety and responsible use of AI. The marketplace offers products that help protect sensitive health information and promote ethical practices. Health care technology buyers access curated, compliant AI solutions with reduced integration costs and faster adoption.

The future of health care is being developed each day in the new Optum AI Marketplace. Optum will continue to introduce new AI and AI-enabled solutions for health tech companies, providers and payers, focusing on prior authorization, payment integrity and autonomous clinical documentation. Discover more at Optum AI Marketplace.